The Impact of Colour

11th January 2017

Here at GME, we’re asked daily about our opinion and advice on a certain colour. Therefore, we thought it’d be a great idea to think about what impact choosing a colour can have not only on a business, but on a mood. Traditionally certain colours can impact individuals differently.

  • Black – Whilst commonly associated with darkness, perhaps even being in mourning. Black is also commonly connotated with being the colour of power. However, not a frequently chosen colour when it comes to painting and decorating, due to it absorbing all light in the colour spectrum.
  • White – Associated with innocence and purity, white is a common colour for offices and public places due to its ability to create a sense of space, often making rooms seem larger. White is also identified as a ‘positive colour’, which conveys the message of cleanliness, freshness, and simplicity.
  • Red – A bright, warm colour which is often associated with love, warmth, and comfort. However, red is not often a colour chosen by businesses particularly due to its intensity. Red is connoted with anger and excitement.
  • Blue – Stereotypically blue is labelled as the colour for men. However, blue is one of the most popular colours, meaning it is considered as a non-threatening colour. Blue is often perceived as a colour of tranquillity, calmness, peace, and serenity. It is also commonly used by businesses who want to project security in their advertising and marketing. Interestingly, blue is a common colour chosen for office décor due to research which shows that people are more productive in blue rooms.
  • Green – The colour green is associated with nature and the natural world. Whilst also being used commonly to represent tranquillity and good luck, most are aware that green goes hand in hand with the emotion of jealousy. Research suggests that green can actually improve reading ability, and is used commonly in painting and decorating due to its apparent calming effect.

We’re a commercial painting contractors based in Wakefield, operating the surrounding areas including both Leeds and Barnsley. Please feel free to contact one of our team to discuss any queries you may have on 01924 723723.


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GME Painting Contractors
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GME House
High Street
West Yorkshire
United Kingdom