Advertising and marketing is a crucial aspect of business. Your brand is how your audience will recognise you, which means it needs to be consistent, easy to understand and eye-catching. This goes for the exterior of your commercial property too, especially if this is the first thing your customers will see. A poorly maintained exterior can lead to negative first impressions and may cause customers to look for services elsewhere.
There are a number of reasons why the exterior of your property is important. Here we look at some of the key things to consider:
Safety: The exterior of your property needs to be safe. For example, signs hanging on by a thread can pose as a threat to the health and safety of passers-by. If anyone was to get hurt by this, this could damage your brand’s reputation.
Image: Image is everything in business. Many misunderstand this and assume that extravagant designs are a must to stand out. However, depending on your business, this may not be the case. Often simple, well maintained premises can be as effective, providing a professional impression for customers.
Maintenance: Paintwork can chip and fade over the years, which is why regular maintenance is so important. Simple things like applying a fresh coat of paint to panels, touching up cracks and chips or filling in gaps will make the world of difference. The same applies for signage – a damaged sign isn’t going to look professional, so maintenance is key.
Based in West Yorkshire, our skilled team of commercial painters and decorators are keen to take on all projects, big or small, interior or exterior. For more information or to get a quote, call us today on 01924 723723 or email us at email@example.com.